Creating in Place

We’re all starting to see productions pick back up again after a user generated content “now, more than ever” sprint. We were lucky enough to do a quick commercial for Lowe’s using our own kitchen, my hand, and our dog Sal. We worked through a new company called Create in Place that connects agencies and brands directly with photographers and directors that have the ability to shoot in their homes.

We were able to do this shoot completely remote by giving clients and agency a live feed out of the camera as well as talking with them directly on Zoom for immediate feedback.

Ironically we were having a new dishwasher installed as we were awarded the job. So over the next five days we accumulated four dishwashers in our home. We ended up keeping the Maytag that’s in the commercial. It’s really really nice.

This was one of the most efficient productions we’ve been involved in – an award five days before the shoot, two days of prop shopping, four people on set, one day of shooting, and about a week of post before it shipped.